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Adhesive Mount Cabinet & Drawer Lock
$15.99Designed to keep cabinets and drawers off limits to little hands. Adhesive mount means no holes, no drilling, no tools; easy installation. Use the...
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Anti-Tip Furniture Strap by Kidco
$5.99Dressers and large pieces of furniture, especially those with drawers on the bottom pose a serious risk as children can easily open the drawers to ...
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Anti-Tip TV Strap by Kidco
$11.99Flat screen televisions are light weight compared to the older box models. But they still pose a serious threat of injury to children. Your littl...
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Baby Bump Birthing Ball
$49.99Baby Bump™ is "Better than a Rocking Chair." Life as a new parent has its ups and downs, but don't fret - so do we! Baby Bump™ has a leg up on the ...
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Childproofing Kit (34 Pieces) by Kidco
$11.99Each kit contains: 4 Soft Corner Protectors, 1 Sliding Cabinet Lock, 2 Flexible Strap Locks, 1 Finger Guard, 4 Swivel Cabinet Locks, 20 Outlet Caps...
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Diaper Changing Pad Cover by Copper Pearl
$24.99PREMIUM KNIT FABRIC - Our changing pad cover is made from premium knit fabric, which feels incredibly soft to the touch and holds up well over man...
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Door Knob Lock by Kidco
$6.49KidCo Door Knob Lock is a unique product designed to keep kids out of specific rooms in your home. The lock snaps together and is easy to install. ...
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Dwypers 3 in 1 Changing Kit
$4.99Each pack of Dwypers is an individual pouch designed to fit in your back pocket. Each pouch contains one diaper based on your size selection, one i...
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Electrical Outlet Cap by Kidco
$3.99Decreases the risk of electrical shock by preventing child from inserting objects or fingers into unused outlets.
$3.99Sale -
Finger Guard by Kidco
$5.49A door swinging closed can be a hazard to a child’s fingers. These handy finger guards fit between the door and molding to prevent doors from slamm...
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Foam Corner Protectors by Kidco
$5.99Sharp corners have always been a problem for little kids running around. KidCo SecureStick Foam Corner Protector covers are stylish little corner p...
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Gift Card
from $10.00Don't know what to get someone? Let them decide. A Gift Certificate from The Pure Parenting Shop is sure to make any caregiver smile!
from $10.00Sale -
Goldfish Bath Spout Cover by Kidco
$14.99Protect your little one from bumps and bruises during bath time with an ultra-soft rubber bath spout cover.
$14.99Sale -
Hello Sunshine Brightening Eye Cream
$19.99Too many late nights? Too little sleep? Yep, welcome to parenthood. You may be exhausted, but you don't have to look like it...anymore! Brighten da...
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Jack N' Jill Bio Toothbrush
$4.99Rounded Nylon bristles (SOFT) for superior cleaningErgonomic handle made from 100% Corn Starch (Non GMO!)Disposal Instructions:1. Break off toothbr...
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Jack N' Jill Rinse/Storage Cup
$9.99Made from bamboo & rice husks, this biodegradable cup is earth friendly and cute!With a matte finish and a familiar face, it is perfect for hyg...
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Jack N' Jill Silicone Baby Toothbrush - Stage 2 (12-24M)
$6.99Soft Silicone BristlesGentle on tiny teeth and sensitive gums100% Medical/Food Grade SiliconeBPA & PVC FreeSafety Shield IncludedIdeal for...
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Jack N' Jill Silicone Tooth & Gum Brush - Stage 3 (2-5 years)
$6.99Soft Silicone BristlesGentle on tiny teeth and sensitive gums100% Medical/Food Grade SiliconeBPA & PVC FreeDouble Sided - cleans top &...
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Lovely Day Facial Spray
$15.99Love (Fresh Rose): Refreshing Rose water and hydrating Aloe combine in this simply delightful facial spray made for the people doing the best, hard...
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Magnet Key & Lock (Adhesive Mount) by Kidco
$26.99Protect your children from getting into hazardous places without damaging your furniture with screw holes. This magnetic lock system mounts firmly ...
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Mazi Cosi Emme 360
$449.99INTRODUCING EMME 360TM ROTATING ALL-IN-ONE CONVERTIBLE CAR SEAT WITH 360° FLEXISPIN AND TENSIONFIXTM Our innovative rotational car seat with 360° ...
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Mommy + Me Activity Scarves
$44.99Spend more time interacting with baby using these fun and whimsical pieces from the Mommy & Me Activity Collection. Whether it's bath time or d...
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Motherlove Green Salve
$10.99This all natural versatile salve quickly and effectively takes the itch out of insect bites, bee stings and poison ivy. It soothes and eases the di...
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Munchie Mug 12 oz
$17.99Munchie Mug is the snack cup...reinvented. Our spill proof lid is the only snack cup to feature 2 pieces of overlapping fabric instead of scra...
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Munchie Mug 16 oz
$18.99Munchie Mug is the snack cup...reinvented. Our spill proof lid is the only snack cup to feature 2 pieces of overlapping fabric instead of scratchy ...
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NailFrida
$14.99Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through ...
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NoseFrida
$17.99Doctor invented and recommended. Made in Sweden, NoseFrida is your go-to natural, hygienic baby booger buster. It’s totally safe (for parents AND b...
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NoseFrida Replacement Filters
$3.99Clinically proven to prevent mucus or bacterial transfer, the disposable Hygiene Filters keep the NoseFrida 100% hygienic for seamless snotsucking....
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Nurture U Activity Cards
$29.99Help your child grow with NurtureU, a unique set of 80 activity cards focusing on newborn development. What makes NurtureU so unique is that it all...
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Organic Tooth Paste - Matcha Mint - By Radius
$7.99Elevating Toothpaste, Organically Say hello to the first and only toothpaste awarded USDA organic certification. Our one-of-a-kind luxuriously frot...
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Quick Install Safeway by Kidco
$44.95The KidCo® Quick Install Safeway® baby safety gate is specifically designed for top of stairs use, but can also be used in hallways or as a room di...
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Retractable Safeway by KidCo
$119.99The KidCo Retractable Safeway is a flexible, yet safe mesh barrier with patented one-touch memory button to pre-set the gate width for easy and saf...
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Sliding Patio & Door Lock by Kidco
$7.99Simple solution to keeping little ones out of closets with sliding and patio doors. Easy adhesive mount installation secures to glass, mirrored, l...
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Spring Action Lock by Kidco
$8.99Need a shorter cabinet and drawer lock to keep even the littlest hands out? Our Spring Action Lock is just the one! With an internal reach of only ...
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Stairway Gate Installation Kit
$39.99The beauty of today’s homes is the diversity of designs and materials used for stairways, room openings and doorways. Because of this, the installa...
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Stove Knob Covers by Kidco
$9.99The KidCo® Stove Knob Covers provide protection from little ones turning stove knobs. Non-adhesive installation and easily removable for cleaning. ...
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Swivel Cabinet & Drawer Lock by Kidco
$7.99The KidCo® Swivel Cabinet and Drawer Locks are screw mount locks which feature a swivel arm to allow for the lock to become disengaged for those ti...
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Travel Pod Plus by Kidco (Demo)
$189.00The KidCo TravelPod is the ultimate portable play yard that provides a safe and comfortable environment for children between the ages of birth and ...
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Universal Gate Installation Kit
$27.99The KidCo Universal Gate Installation Kit will work with any manufactures gates.One kit is required for each side of the gate that is not being mou...
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Universal Outlet Covers by KidCo
$9.99Once baby begins exploring your home, exposed outlets are a major concern. This convenient outlet cover works on both standard and decorator style ...
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Warmies Eye Mask
$20.99Warmies® Eye Masks are microwavable and gently scented with French lavender for the ultimate comfort and relaxation. Simply warm in a microwave for...
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Warmies Hot-Pak
$19.99Warm up with our award-winning Hot-Pak®! Since the launch of the Hot Pak® in 1995, people from all over the world have enjoyed it’s soothing, rel...
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WhispEars by KidCo
$19.99Your baby was able to hear long before they arrived into the world. Moments after they are born they respond to the voice of their mom and dad. Our...
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Window Stop
$10.99KidCo® Window Stop helps to prevent accidents by keeping kids away from windows. It’s a small mechanism that keeps the windows locked. The stop als...
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Zoey Naturals Broad Spectrum SPF 50+
$18.99Introducing Zoey Naturals SPF# 50+, a vegan mineral sunscreen specially formulated to prioritize the safety of babies and toddlers. This advanced ...
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