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Free Delivery ONLY In The Houston, Texas Area And Free Pick Up. You Can Also Call Us At Our HEIGHTS About Shoe, Bra Or Babywearing Fitting Appointments (832)-856-1416 or At Our HOSPITAL Location Inside The Woman's Hospital of Texas at 832-794-1289.
Call Us HEIGHTS (832)-856-1416 or HOSPITAL Location Inside The Woman's Hospital of Texas at 832-794-1289.

The Staff of The Pure Parenting Shop

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Sarah Itz, M.Ed., CPST, CBWE

I am the founder and owner of The Pure Parenting Shop. I have a background in child development and education having taught several years in a public school in Houston as well as a preschool before that. I have one daughter who was born in 2012 and one son who was born 2014. Though at first I was not successful at breastfeeding, I kept at it and now have two healthy breastfed babies, who have always been cloth diapered and worn by both their dad and I. Natural parenting has also a very important part of parenting to me as I try to limit my family's exposure to toxins and other chemicals that are in everything around us so I am very careful with what products we bring into the shop.

As I readied myself for my first baby I came to realize there was nowhere to learn about or buy cloth diapers and though the large chain stores sold baby carriers and other products none of the sales associates could provide any information about babywearing or anything else helpful other than what was on the box. I was encouraged to "fix" that problem for other mothers in the area and so I began the process of starting The Pure Parenting Shop.

In August 2013, I attended a class that allowed me to become a Certified Babywearing Educator in anticipation of opening The Pure Parenting Shop. Since then I have also become a Certified Lactation Consultant, and Child Passenger Safety Technician. With my love for teaching I also lead classes throughout the month to help caregivers in the adventure of parenting.


Hispanic woman sitting in front of blue back ground with green shirt and black coat.

Gema Rangel, CPST, Doula, Notary

Gema joined our team in 2017 as an associate and now is our inventory manager and buyer.  Since she came to work with us she has become a Doula both postpartum and labor and delivery, a Child Passenger Safety Technician and is currently working on her CLC so she can help families that come into the shop with questions.


Hispanic woman in front of a blue background with a pink shirt on.

Anahi Ayala, CPST

Anahi Ayala joined us in 2019 while she was still attending Heights High School.  She is now manager of our Yale and Fannin location. As of March 2023 she obtained her certification as a Child Passenger Safety Technician through Safe Kids Worldwide.

The shop's mission has always been to provide a safe place where caregivers feel comfortable to come and learn about all the great options of modern and natural parenting and that has not changed. Come into the shop today or email me at if you have any questions.

Come visit us today in store or online we are happy to help you.


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