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VagiKool
$24.99VagiKool® may have been invented by a man, but it was designed by a woman for a woman. Regardless of why you need to use a cold pack in the most s...
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Sale Varsity Game Day Convertible Romper
$35.00Let your little one practice for his letterman while cheering on your team.
$35.00Sale -
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Vegan Nipple Butter
$14.99Vegan Nipple Butter works hard to moisturize dry skin, and bring nipples back to their happy place with an organic and wonderfully smooth plant-bas...
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Sale Vest shirt pants set 2527
$73.00This original two-piece set for newborns features a charming long-sleeve shirt with a classic collar and an adjustable, removable bowtie. The shirt...
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Viva Mesh Maternity and Nursing Bra
$49.99With it’s new and improved design, this plunge t-shirt bra is definitely a standout with 3/4 contour cups, mesh detailing and flexi-wire support, y...
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Waiting Games
$14.99Open the Joy’s Waiting Games Grab-n-Go Pack ensures that you will never hear “I’m Bored” again! With more than 30 games and 100+ ways to play, this...
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Washable Nursing Pads
$12.99A must have for the nursing mom! An environmentally friendly alternative to disposables. Our nursing pads consist of 4 layers of premium quality, 1...
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Weight Plush
$12.99Baby Gotta Work Out! This sensory free weight shaped plush toy is sure to become a hit with it's crunching sound when squeezed! Fully safety tested...
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WhispEars by KidCo
$19.99Your baby was able to hear long before they arrived into the world. Moments after they are born they respond to the voice of their mom and dad. Our...
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White Basket Weave Heart Cotton Throw
$89.99Our White Basketweave Heart throw blanket is right for so many occasions, but especially as a new baby Gift! Made of 100% cotton and measuring 46" ...
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White Game Day Coverall
$40.00Our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...
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Willow S Infant Car Seat with Alpine Base
$249.99Ride with peace of mind with the Britax Willow™ S Infant Car Seat. With ClickTight® technology, you’ll install with confidence, every time. (We c...
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Willow SC Infant Car Seat with Alpine Base
$299.99Ride with peace of mind with the Britax Willow™ S Infant Car Seat. With ClickTight® technology, you’ll install with confidence, every time. (We c...
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Window Stop
$10.99KidCo® Window Stop helps to prevent accidents by keeping kids away from windows. It’s a small mechanism that keeps the windows locked. The stop als...
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Winter Friends Mug and Card Set
$20.99When it comes to painting, Dean Crouser aims to express the relatable beauty of whatever catches his eye in nature. Dean's holiday collection depic...
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Wireless Table Lamp
$169.99LED light with polycarbonate diffuser 9+ hours cordless illumination Indoor/outdoor use (powder-coated finishes) Rechargeable battery Contact char...
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Witch Hazel Perineal Healing Foam
$14.99Get instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad. • RELIEVE PAIN: Perineal...
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Would You Rather Playing Cards
$9.99Play Cards: Standard deck of playing cards with the back of every card featuring a silly and engaging “Would You Rather” question. Would Yo...
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Wreath and Wreath Sash
from $59.98Makes a very special gift for the little one's hospital door and beyond. Hang it at the hospital and then take it home to decorate your little one...
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Wreath Sashes
$39.99Childhood is filled with moments to be remembered. Our wreath sashes are designed to help you celebrate special milestones and holiday occasions al...
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Yoga Nursing Bra by Bravado
$49.99The Body Silk Seamless Yoga Nursing Bra is ideal for your everyday active lifestyle. It is the perfect choice for low impact activity – yoga, Pilat...
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You are the G.O.A.T.
$29.99The soft and congratulatory GOAT Goat is a witty and cuddly member of the Piggy Wigg and Friends collection, who is the Greatest of All Time. He ho...
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You're Going to be a Big Brother
$14.99Teach baby to read while enjoying snuggles. The You're Going To Be a Big Brother Book is not only a wonderful way to tell him he's getting a new s...
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You're Going to be a Big Sister Book
$14.99Teach baby to read while enjoying snuggles. The You're Going To Be a Big Sister Book is not only a wonderful way to tell her she's getting a new si...
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Zelia2 Luxe Travel System
$499.99The Zelia™² Luxe 5-in-1 Modular Travel System is designed to help you stroll into parenthood with ease. So versatile, you can step out with your ba...
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Zippee
$29.99Zippee is a silicone activity toy perfect for 6months+. Little fingers can't resist Zippee's flexible, textured cords and easy to hold grips. Babie...
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Zoey Naturals Broad Spectrum SPF 50+
$18.99Introducing Zoey Naturals SPF# 50+, a vegan mineral sunscreen specially formulated to prioritize the safety of babies and toddlers. This advanced ...
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Zoey Naturals Face & Body Mineral Sunscreen Stick
$14.99Introducing Zoey Naturals Broad-Spectrum SPF 50 Face and Body Stick, a vegan, mineral sunscreen specially formulated to prioritize the safety of ba...
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