Parenting Supplies

Fill the bath and simply drop in a Bath Squiggler and watch. The Squiggler fizzes away, colouring the water while scenting the air with a fruity f...

Finally, Baby bibs that are trendy, fashion forward, and functional. Your baby will have the cutest fashion accessory around, and you will keep his...

Our award-winning Babiators sunglasses for babies and kids with 100% UV protection and flexible, durable frames.  Features: Safe: Babiators have U...

Munch Mitt Teething Mitten features: Recommended for ages 3-8 months. Can be used up to 12 months of age. Soft and flexible teething surface ma...

Bubble Whoosh is a skin-friendly, moisturizing foaming bath powder that is packed with organic ingredients known for their beneficial effect on s...

Say goodbye to bath time troubles!! Your little ones will beg you to bathe just so they can get out and wear these fun and imaginative hooded towel...

Tot tested, parent approved There’s a reason Totz® is our best-selling toothbrush. Totz is specially designed for small teeth and gums, so your...

100% COTTON FRONT AND BACKING  Our burp cloths are designed with baby’s comfort in mind.  That’s why we created them with 100% ultra-soft cotton...

UndieShorts®, All in One Privacy undershorts for girls; girls modesty shorts are ideal solution for wearing under dresses, under skirts, under sch...

Don't know what to get someone?  Let them decide.  A Gift Certificate from The Pure Parenting Shop is sure to make any caregiver smile!

UnbuckleMe is a small plastic tool that applies leverage to reduce the force required to unbuckle a child’s car seat buckle by more than 50% on mos...

Potty Training a toddler can only be done through a few points every parent has to hit, and here's how our Potty Training Pants hit that mark!...

The Mini Mat is ezpz's solution for infants and travel. Like all of ezpz's products, the Mini Mat is an all-in-one placemat + plate that suctions t...

A bigger toothbrush for a brighter smile The Totz Plus™ toothbrush tackles the tricky age of 3 years and up, when wobbly baby teeth are starting to...

The ezpz Mini Bowl is a smaller version of the Happy Bowl, and it is tailored for infant use and travel. You can serve a variety of foods in the Mi...

The Body Silk Seamless Nursing Bra is the ultimate seamless, comfortable experience. It is the perfect everyday, at home, on-the-go, anytime nursin...

Kills 99.9% of germs

Doctor invented and recommended. Made in Sweden, NoseFrida is your go-to natural, hygienic baby booger buster. It’s totally safe (for parents AND b...

6.5″ x 6.5″. Part soother, part activity toy. Taggies-Crinkle Me Elephant has fun character applique on colorful pattern. Crinkle paper and a squea...

MediHoney, with Active Leptospermum Honey, (ALH) is the global leading medical-grade honey-based product line for the management of wounds and bur...

Rounded Nylon bristles (SOFT) for superior cleaningErgonomic handle made from 100% Corn Starch (Non GMO!)Disposal Instructions:1. Break off toothbr...

Perfect for that potty training time in a child's life. What do you use when diapers are needed less and underwear is just too risky? Give them the...